Web 2.0. - crowdsourcing - Apple's next bit

We are in a new era where Apple finds a new orientation after the parish of Steve Jobs. The big task for Apple marketing is to fill the large shoes left behind. How could this be done?

Robert Greene has written a chapter (41), one of the 48, to shape possible actions for a new position holder. It is an artistic form of orchestration the new head of the company. What implies in this moment can be summarized by two main points: Firstly, it is important to create a new identity with different edges to become of interest for the audience. Secondly can be said, that the audience must be entertained and the opinions need to be taken into consideration for further actions.

The mourning of Steve has now overwhelmed the media. They pay the tribute to the revolutionary of the digital world, who changes sustainably our daily lifes. This process can be seen as the forming of the characteristics of Steve who will be remembered for long.

The media coverage leafs the new CEO of Apple some time to find his position, or in other words, the marketing can write the storyline for the future of Apple. So the next bit of the Apple becomes shape.

Web 2.0 formulated as guidance: It is too simple to say that the users of social platforms are informed about what is liked or disliked. We have to take a closer look. The Web 2.0 is the process to make the digital world as emotional and connected as the real world. Opinion leaders are spreading constantly their view and do stir up our thoughts. The software tools behind collect data, which are of best use for the supplier of new offers. How Apple uses the collected data of the registered user is unknown by now. But I am sure they do analysis every step we do.

How could new values for Apples CEO be found and implemented? Crowdsourcing could be one way to answer this huge question, which needs to be continuously solved by Apples Marketing guys. The Founder of Atizo has shown us the process how the crowd can be used to find solutions to problems. By collecting ideas of a crowd of 13'000 followers of Atizo, who answer questions or simply evaluate the ideas. Clients of Atizo do receive a summary of ideas and their evaluation together with the professional guidance of the Atizo team.
What would Atizo recommend in our special case? By the next presentation the following approaches could be of value: Bring more than one person up front, so that it is not only a one to one comparison. Different styles of presenting could be interpreted as a sign, that says Apple takes the challenge of becoming different, but the quality stays the same.



I personally hope the new CEO of Apple can take another bit of the apple and does not struggle of the foot prints left behind by Steve Jobs (what an illusionary thought, let my stay in this dream).